SWOT Analysis & Action Plan Development

SWOT stands for Strengths, Weaknesses, Opportunities and Threats.  Knowing your competition is one of the biggest factors in positioning yourself in the market. Creating and analyzing your location can help you gain a competitive advantage and lead you to higher revenues.  As important as it is to know your competition, taking a good look at what you have to offer is essential.  With this knowledge, we can help your team achieve your goals by following a customized action plan. We include follow up meetings to ensure your team stays on track making adjustments as necessary.

*An example of what could be on your SWOT Analysis is below:

STRENGTHS
• Excellent, well trafficked location
• Good reputation among local community
• Seasonal menu, locally sourced

WEAKNESSES
• Higher costs than comparable chain restaurants
• Single location means limited reach
• Modest advertising budget
• Not currently using food delivery apps/technology

OPPORTUNITIES
• Growing interest in/support for locally sourced ingredients
• Seasonal menu keeps things fresh and interesting
• Potential for growth via food delivery apps/technology

THREATS
• Intensified competition from established chain restaurants
• Uncertain economic environment
• Rising costs of ingredients