Our Core Principles
Revenue-Driven Sales Leadership for Hotel Ownership
Client Concierge Sales Management Group (CCSMG) is a disciplined hospitality sales partner built for ownership and asset management groups that demand measurable performance.
We operate as a true extension of ownership — aligning strategy, prospecting, and execution around one objective:
Stronger asset performance. Greater market share. Higher profitability.
With more than 100 years of combined hospitality experience, our remote sales leaders deliver structured execution, proactive outreach, and accountable revenue management — at a significant cost advantage.
We do not manage activity.
We manage revenue performance.
Our values define how we operate, how we partner, and how we deliver results.
Revenue Responsibility
We lead with ownership mentality. Every call, every strategy, and every sales initiative is tied directly to measurable revenue impact.
Structured Execution
Sales is not reactive — it is disciplined. Our Remote Directors of Sales follow defined systems, consistent outreach cadence, and clear accountability standards that produce predictable performance.
Market Protection
Market share is earned and defended daily. We proactively pursue corporate negotiated accounts, group business, and key demand segments to protect and grow each hotel’s competitive position.
Stability & Continuity
Sales turnover is costly and disruptive. CCSMG provides consistent, experienced sales leadership that eliminates volatility and establishes steady strategic direction for every property.
Visibility & Transparency
Ownership deserves clarity — not guesswork. Our reporting provides insight into pipeline health, prospecting activity, booking pace, and revenue progress so decisions are made with confidence.
Scalable Integrity
Whether supporting one property or an entire portfolio, we maintain the same discipline, responsiveness, and accountability. Growth never dilutes execution.
Intentional Engagement
We operate remotely — but never remotely engaged. Through structured communication, strategic travel when appropriate, and daily proactive outreach, we ensure each hotel remains competitive and visible in its market.
People-First Partnership
Strong relationships drive strong revenue. We value our clients, partners, and internal team. Professionalism, responsiveness, and respect guide every interaction.
Integrity. Accountability. Honesty. Trust. Responsiveness.
These principles are not marketing statements — they are operational standards. They guide how we communicate, how we report, and how we represent the hotels entrusted to us.
We believe exceptional results are built on collaboration, transparency, and continuous improvement. By staying ahead of industry trends and refining our approach through disciplined execution, we provide innovative solutions that elevate asset performance.
A True Revenue Partner
When you partner with Client Concierge Sales Management Group, you gain more than outsourced sales support.
You gain:
- Experienced, structured sales leadership
- Measurable revenue accountability
- Market share protection
- Transparent reporting
- Long-term stability
We are competitive. Structured. Accountable.
And relentlessly focused on driving profitability for every hotel we represent.
Our Executive Leadership Team
Dina Coventry, President
With close to 30 years of industry experience, Dina is recognized throughout the industry for cross-functional leadership and has a proven ability to spearhead cutting edge strategies while fostering a supportive and unified culture. She has developed productive sales teams, recognizing high functioning producers elevating them to the next level. She provides clear direction with aggressive and achievable individual and team goals. Also, Dina is an in-demand speaker at brand, ownership and management conferences.
Dina’s involvement with hotel parent companies, management companies and on-property teams give her deep insight into the current trends that are facing the hospitality industry today.
Shawn Coventry, CFO
Our financial guru, Shawn has over 30 years of experience as an accounting professional. He began his career as a credit & collection analyst for publicly traded companies and has worked in multiple Pre-IPO companies during his career. He manages all aspects of the accounting department for CC-SMG.
You will find Shawn’s outward personality at industry events and tradeshows where he loves meeting new people and talking hotel sales.
Tasha Livingston, Vice President of Business Development
Tasha joined our team as the Vice President of Business Development. With more than 20 years of experience in the hospitality industry Tasha brings a high level of hotel, brand, and business development knowledge to our Client Concierge team. A skilled communicator, using professionalism and integrity when working with potential customers, she makes it a priority to understand the importance of the customer’s unique needs and partnership expectations to ensure the best custom solution is delivered to your hotels.
Her goal is to help potential customers understand the value of having an experienced sales professional collaboratively working with the greater team to establish and exceed all goals. She will deliver the highest levels of customer engagement, focusing on partnership. Additionally, with her background in customer service and hospitality, you can count on responsive and timely communication as she works with you to outline the best support for your hotels.
